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 I'm James McKeon of eonupdate web strategy. We may have talked for a few minutes and exchanged business cards at a networking function. We may work together. Or, we may be friends. But if you're reading this, you're helping to prove the power of E-Newsletters. You've seen my name, my face, the name of my company, the services I provide, and you've given me the opportunity to reconnect with you.
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The Power of E-Newsletters: How an E-Newsletter Can Work for You
An E-Newsletter is a tool that is becoming more and more popular because it's an effective, relatively inexpensive, and far-reaching way to market a business, introduce new products, announce specials or sales, distribute product testimonials, and/or to reconnect with old or current customers.
E-Newsletter Article Topics
When writing the first few E-Newsletters, it's often easy to come up with new topics for articles. However, after a while it may become more difficult to determine what new information customers will find informative.
The Following are a few article writing tips:
If many current or past clients have repeatedly asked the same or similar questions about your business, you can assume that others are wondering the same things. Answer these questions in E-Newsletter articles. If there are any new advancements in the products or services you sell, let your customers know about them in E-Newsletter articles. If you know that you will be launching a new product or service within the next six months, let your E-Newsletter recipients know about it. They may want to sign up early or put their names on a waiting list. Commit to an E-Newsletter
Almost all companies that successfully send E-Newsletters to their customers have at least one thing in common: they are committed to their E-Newsletter efforts. Being committed means deciding on a newsletter schedule and sticking with it, filling each E-Newsletter with unique and interesting information, and using the E-Newsletter to spark some sort of interest in a product or service that your company offers.
E-Newsletter Publication Schedule
Most businesses send E-Newsletters on a regular basis. This way, clients know approximately when they will receive it.
Make it Interesting and Not Too Long
One of the biggest mistakes that companies make with their E-Newsletters is that they make them too long, and MUCH too boring. Make sure that the topics covered in your E-Newsletter are not overwhelming. E-newsletters should be written for both current and potential customers, so they should be understandable for both experts and novices.
Create a Large E-mail Distribution List
One of the keys to making an E-Newsletter successful is to constantly add new e-mail addresses to the distribution list. The more people who receive the E-Newsletter, the more people who will be exposed to your company and the products and services you're trying to sell.
Common ways to acquire new e-mail addresses:
- Obtain contact information from people who visit your website (and make sure to ask them whether or not they'd like to be included on the E-Newsletter distribution list).
- Include instructions on how to be a part of the distribution list on all invoices and on your business card.
- List your company on an E-Newsletter directory such as Ezine Hub (www.ezinehub.com) or Ezine Depot (www.ezinedeopt.com).
Don't Want to do it Yourself?
Many business owners want to send a regular E-Newsletter, but don't want to do it themselves. This is where eonupdate web strategy comes into play. eonupdate web strategy has the capability of writing, sending, and keeping track of e-mail distribution lists for you.
eonupdate web strategy can help ensure an informative and exciting E-Newsletter is sent to your current and potential customers on a regular basis, which will boost your clients' loyalty and also help increase the sales of your products and services.
Visit http://www.eonupdate.com or send an e-mail to info@eonupdate.com for more information. |
